Best Interior Design for Your Dispensary
When wondering if interior design is something of importance in a cannabis business, think of it like this, If you were running any kind of business, like a coffee shop for example, you would want it to always look it's best for customers. You would want a nice clean environment to show case your business and products. You would want to create a good atmosphere to make customers feel welcomed and mostly comfortable. All of that can fall into the category of interior design.
When looking to change outward asthetic of the environment your business portrays, you might need to look into some basic remodeling. For example, painting and flooring. It could drastically help the change of scenery for your business. Even with these minor changes, you should notice it having a positive impact on your customers. Patients who choose to come to your business, for something that changes their quality of life, deserve an exceptional experience while at your dispensary, and what better way to do that then to have presentable interior in your establishment.
It's also a good idea to have people who are very educated in this field as there may be some stigma associated with being in the cannabis industry. A clean cut appearance and proffessional business atmosphere will help curb any second thoughts your customers may be having. You want to make any person walking through your door feel that they have been treated with the professionalism and legitimacy they deserve. As well, you want to have given all the right information they may need. Your want your store to exceed expectations and leave a good impression so customers will always choose to come back and recommend you to others. As a dispensary you want to portray a different impression of what cannabis is and not what they might have heard. You want to make sure your brand is known so choose something that will catch a customers eyes and that helps show what you represent as a business. Customers want to see this and be able to visualize what the retail experience would be like.
Location of your business is key, does it have easy access? Is it in a safe area? Is it well lit with cameras? Will customers feel safe to leave your store? These are some big key things customers think of when customers are deciding to choose your store. You want to keep the experience as positive as possible, from when they step out of their car till they leave your establishment. Your first time customers are a huge deal, they will be looking at every aspect of the business. From walking up to the door to the cleanliness of the inside of the store. You want them to be reassured that it is in fact clean and nothing is unsafe. If you can incorporate something unique to catch their eye that will make your dispensary memorable and keep a good vibe. Make sure your brand is through out the store, you want customers to see it as much as possible to keep it fresh in their mind in a memorable way. Make sure anyone who is working in your establishment has great customer service, that will be key in your business to ensure your customers are taken care of in a respectable manor and also to helps build brand awareness. Its a nice touch if you can have a few comfortable chairs for your customers who may be waiting. Mostly you will want to have a show case room where customers can walk through and see all the products you offer, ask questions, and maybe offer some pamphlets to help customers while they walk around or if they want to read at home. Have a spare room for consultations for patients who may need further information on a strain or would like to know the best way to go about their treatment. Another good idea for your business may be to set up an app for your store so customers who do not need to spend time in the store or do not have a lot of time can pre order ahead of time and pick up. This method I believe will be a great addition to your store as almost everywhere has this option now. What are you doing as a retailer to market your variety of products?
You can help show case your inventory to help the customers find products they may not of known of before coming into the store. This can be huge for your business as this brings revenue for you and makes a customer happy. Now for organizing products, you may want to choose a helpful but unique way to group your products to keep it interesting for customers but not confusing. I would consider trying to group by symptoms and potency. Al